Coming soon to a Wawa near you: Reese's Elvis Cups. To celebrate the 30th anniversary of Elvis' passing, Hershey created a special peanut butter and banana Reese's Cup. Of course, Elvis loved his peanut butter and banana sandwiches. Hershey's is planning a major push:
"Brandon Solano, marketing director for Reese's, says the brand is betting big on the King: 50 million Elvis Cups and 100,000 store displays are being created in the biggest promotion in Reese's history, he says. Reese's has even decked out Kevin Harvick's #29 NASCAR Reese's car with "Elvis all over it" for an upcoming race."
Four different Elvis wrappers will be made: Vegas Elvis and rockabilly Elvis for the standard cups, Hawaii Elvis for the "King Size" cups, and '68 Comeback Elvis will adorn mini-cup wrappers.
