Mediavore: Bud At The Ballgame

• Among the many new beers at Citizens Bank Park this season? A commemorative Phillies World Series Budweiser. [Daily News]

• High-end restaurants are ramping up their bars, sometimes even adding free food, in order to lure in customers. [WSJ]

• Healthy Choice is spending almost $100 million on a new ad campaign, including commercials starring Julia Louis-Dreyfus and directed by Christopher Guest. [NYT]

• Gary Vaynerchuk, Wine Library TV vlogger, has gotten a seven-figure ten-book deal based on his Twitter. [WSJ]

• People really didn't like those new Tropicana cartons. During the brief time where the redesigned cartons were in stores, the line's sales fell 20%. [AdAge]

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