We didn't have to wait long for PYT's Tommy Up to launch the first volley against the impending University City Bobby Flay Burger Palace. Right on cue, Up tweeted "Bobby Flay wears mom jeans." That may be true, but we expect better than that from the marketing ninja who created the epic Clubber Lang campaign of summer 2009. Impress us again, Tommy! And rest assured, you have Grub Street's vote for general fabulosity.