Marketing Gimmicks

Tommy Up Takes Flay to Task on Twitter

Tomme de Up
Tomme de Up Photo: Kirsten Henri

We were hoping for more of an inspired smackdown from PYT owner/marketing ninja Tommy Up when Bobby’s Burger Palace opened two weeks ago and all we got was a whole lot of “Bobby Flay wears momjeans” from the marketing ninja. Don’t we deserve something more exciting from the man who hyped his burger into the stratosphere during the summer of 2009? Today, Up seems to be on the attack with this Twitter outburst…

From the Twitter of Tommy Up:

Bobby Flay’s mondoburger comin in trying to fuck with the old Goodburger joint, fuck outta town with that. Staff’s all felons for tax cuts.

We’re not sure what this all means - Goodburger was on Chestnut Street in Center City, Flay’s spot is on Walnut Street in West Philly. We’ve learned over the past year it’s probably best to not read too much into the crystal ball of Up Tweets, although they continue to entertain us with their absurdity. Whatever it all means, we really think Up deserves to be on an episode of Throwdown.

Tommy Up Takes Flay to Task on Twitter