Posts for February 19, 2013

Grey Poupon to Ruin Classic ‘Pardon Me’ Ad

Don't call it a comeback.

Is nothing sacred? It's been sixteen years since the "Pardon Me" Grey Poupon commercial aired, and in an effort to boost sales and compete with the cooler condiments, Kraft is reviving the spot and adding a bunch of twenty-first-century crap. The new commercial, which will debut during the Oscars on Sunday, begins in the same way as the original, with two fancy men exchanging mustard. But then, "the scene continues with the second car speeding off without returning the mustard. A wild car chase through a golf course and city streets ensues, complete with explosions to make the spot look like a trailer for an action adventure movie." Did Michael Bay direct this mess? Pass the ketchup. [AP]

Apple Tattooing Is a Very Real Thing

Does Che look better on a Gala or a Pink Lady?

Edible Geography explores the history of the apple stenciling subculture; people around the world are branding innocent fruit with everything from Che Guevara's face to the Apple computer logo. A Japanese pop star even put his picture on apples to give out as presents, which we're pretty sure is the fruit equivalent of a tramp stamp. So how does this work? First, apples are covered in wax paper bags during the growing season, producing a pearly white skin. Then, they're adorned with stencil stickers that block the sunlight. It's basically the same thing that happens when you accidentally tan while wearing sunglasses. Apple tattooing isn't a recent phenomenon; it stems back to nineteenth-century French fruit-growers. But for the past few years, it's actually been on the decline. Your move, people of Williamsburg. [Edible Geography]

Samuel Adams Will Finally Be Available in Cans

A Sam Can mock-up.Photo: The Boston Beer Company

The Boston Beer Company announced this morning that, after two years of meticulous ergonomic and sensory research, they'll offer twelve-packs of their Samuel Adams Boston Lager in cans, starting in early summer. (Until now, Sam Adams has been sold exclusively in bottles.) CEO Jim Koch, never a fan of cans until spending millions to develop what he says is his own superlative vessel, believes that "cans have changed," per a release. Craft brewers, like Brooklyn's Sixpoint, long ago proved that good beer can indeed be found in cans. The logically named "Sam Can" will differentiate itself with a flared lip and wide top, designed to let those luscious hoppy aromas waft freely from can to nose. More important, it'll probably be just as easy as other cans to hide at the beach. [Official site]

Garces’ Kimmel Center Restaurant Delayed

Jose Garces

So it’s looking like Volver, the next effort from Jose Garces that we previously reported was coming to the Kimmel Center sometime in the weeks ahead, has been dealt some setbacks. And due to those snags, the crowning jewel of the Iron Chef’s growing restaurant empire probably won’t be serving guests until next fall. Buried deep in a piece about the 100-foot cylindrical time machine that’s currently under construction inside the Kimmel ahead of this coming summer’s International Festival of the Arts, today’s Inky touches briefly on the restaurant’s holdup. The logjam comes in the form of overruns in construction costs. But Kimmel president and chief executive Anne Ewers says they’ve come up with workarounds. Now construction is set to begin next month, and the restaurant will likely be completed by September. A Garces pop-up will be in effect for the arts festival. [Inquirer]

Earlier: With a New Book and Restaurant on the Way, Jose Garces Returns Home

GQ Names the ‘12 Most Outstanding Restaurants of 2013,’ Includes La Vara, Central Kitchen, and Vedge

Richman doesn't care if his waiter smells.

It's a big day for lists! GQ critic Alan Richman dropped his roundup of the country's top twelve restaurants, which are places he identifies as "casual, kindhearted, original, and a little too loud." Richman deems fine dining a "democratic institution"; his idea of a perfect night out includes eating off cutting boards and waiters wearing dirty T-shirts — not wild foraged ingredients or twenty-course prix fixe menus. And by omitting Mission Chinese Food, his list is by default different than most others of its kind. Last year, L.A.'s ink took the top spot, and the crown now goes to Little Serow, a Thai restaurant in Washington, D.C. Check out where else to go if you want to feel "coddled, welcome, and well fed," ahead.

St. Anselm and Bäco Mercat made the cut. »

Here Are 2013’s James Beard Restaurant and Chef Semifinalists

Congrats!

The James Beard Foundation just announced its annual restaurant and chef semifinalists, and per usual, the list is a behemoth. Some highlights: Danny Bowien's nominated for Rising Star Chef; and Andrew Carmellini, David Chang, and Marc Vetri are going head-to-head for Outstanding Chef. In the coveted Best New Restaurant category, Empellón Cocina is facing stiff competitors like Chicago's Balena and Grace, San Francisco's Rich Table and State Bird Provisions, and Vernick Food & Drink in Philly. Last year's winners included Chicago's Next, Daniel Humm of Eleven Madison Park, PDT, and Boulevard in San Francisco. Check out the massive list of semifinalists ahead, and stay tuned until March 18, when the Foundation will reveal the lucky finalists.

Will Outstanding Bar Program go to the Aviary or the Bar at the NoMad? »

Corner Foodery Celebrates Its Grand Opening This Afternoon

Last week saw a soft opening for long-in-the-works Corner Foodery. Today Tony Rim, Chef Jon “Chainsaw” Taus, and Glen O'Neill are making things official with a grand opening celebration. Beginning at 12 noon, Corner Foodery will tap a “delicious local brew,” to go along with a selection of complimentary sandwiches and charcuterie that will be on offer. Check it out on the early side; the freebies go only until 3 p.m.

Benjamin Netanyahu Has a $2,700-per-Year Ice Cream Budget

"Who used the scooper last?"

Dude, that's a lot of literal and figurative Rocky Road: In the midst of increased scrutiny and the implementation of austerity measures, it seems as though the prime minister of Israel has been eating an unhealthy amount of expensive ice cream.

Cup or cone, Mr. Prime Minister? »

Italian Market’s 943 BYOB Closes

943

In sad news, Italian-Argentine BYOB 943 closed last week. After opening in February 2011, the Italian Market restaurant won over critics with its fried egg-adorned papas fritas, house-made ravioli, its beefy mixed grill for two, and housemade sausages and charcuterie. A sign posted in the window says that the space is currently available for rent. Owner Chef Pascual “Pat” Cancelliere, shut down back in July while recovering from heart surgery. Insider reports that he plans to take a break, and then begin looking for work elsewhere. [Insider]

Watch Leonardo DiCaprio’s Jim Beam Commercial

In an international ad for Jim Beam Bourbon, Jack Dawson chips away at a block of ice, showing us how he could have single-handedly saved the Titanic from sinking. Our friends at Vulture noticed that he only says four words in the seventeen-second spot. But we think he mouths "wow" six seconds in, so let's make it four and a half.

Never let go. »

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Now Open: Honey’s Sit ’n Eat, Serving Up Southern-Jewish Comfort on the West Side of South Street

Honey's Sit 'n EatPhoto: Collin Keefe

Call it a Presidents’ Day Miracle: Honey's Sit 'n Eat, which brought the commingling of Southern and Jewish comforts to the NoLibs neighborhood way back in 2005, finally opened its long-awaited second location on the west side of South Street yesterday. The debut comes almost two years after it was first announced. It opened after 9 a.m., but going forward it will have coffee brewing and breakfast sizzling daily at 7 a.m. Like its predecessor, the new satellite location espouses a cutesy, urban homesteader vibe, with reclaimed wood, salvaged hardware store signs, and tables fashioned from old bureau drawers.

Read more »

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