Is Chink’s Steaks Rebranding an April Fool’s Prank?

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Chink's Steaks Photo: Courtesy Holly Eats

Could it really be that winds of change are blowing through the Northeast? According to Eater they are. Supposedly longstanding cheesesteak shrine, Chink’s Steaks, is giving up the insensitive moniker, and rechristening itself as Joe’s Steaks + Soda Shop. The change is set to take effect on April Fool’s Day. But what’s strange is, the post links to the Atmospheric Studies Group at TRC’s website. Even more suspect is when we called to confirm the news, we were told, “We’re not at liberty to talk about that.” If it is indeed true, that’s great. If not, it’s just a prank that’s both poorly executed, and in even poorer taste. But then again, when have cheesesteak peddlers ever been known for their tact? [Eater]