Is Chink’s Steaks Rebranding an April Fool’s Prank?

Chink's Steaks Photo: Courtesy Holly Eats

Could it really be that winds of change are blowing through the Northeast? According to Eater they are. Supposedly longstanding cheesesteak shrine, Chinks Steaks, is giving up the insensitive moniker, and rechristening itself as Joes Steaks + Soda Shop. The change is set to take effect on April Fools Day. But whats strange is, the post links to the Atmospheric Studies Group at TRCs website. Even more suspect is when we called to confirm the news, we were told, Were not at liberty to talk about that. If it is indeed true, thats great. If not, its just a prank thats both poorly executed, and in even poorer taste. But then again, when have cheesesteak peddlers ever been known for their tact? [Eater]