No Joke: Chink’s Steaks Is Really Changing Its Name

New name and new logo Photo: Joe's Steaks + Soda Shop

Looks like we played the fool in the latest cheesesteak drama (why is it always the cheesesteak?) in which the Northeasts landmark Chinks Steaks switches its name to the less offensive Joe's Steaks + Soda Shop on April 1. The shop itself wouldnt confirm yesterday when we reached out, but weve since received a flack-approved statement official word that the rebranding is not a joke. You can make a case for it being poorly timed, though. Seems Joe Groh, who took over the business after founder Sam Chink Sherman passed away, has concerns about insulting potential customers as well as the rest of the world. Looks like winds of change are indeed kicking up in the cheesesteak sector. Heres hoping this inspires the Vento familys next generation to finally get rid of the This Is AMERICA: WHEN ORDERING SPEAK ENGLISH sign. Straight ahead is the full statement from Joes.

Earlier: Is Chinks Steaks Rebranding an April Fools Prank?
Related: No Problemo: Pats Steaks Doesnt Care What Language You Speak While Ordering Cheesesteaks