The Chain Gang

IHOP Is Rolling Out a Creepy New Logo

Sad face.
Sad face.

It seems like America’s fast-food giants can’t do anything right: While McDonald’s has been busy trying to fix its bun problem (following the announcement of a boring turnaround plan), IHOP has decided to freshen up its image by focusing on its smiley new logo. But the bizarre new prototype, which the company is testing out at 28 restaurants, is quite creepy. (How can you look at it and not see It?) To celebrate this dreadful decision, IHOP is even rolling out a “Summer of Smiles” series to celebrate those who bring smiles to their communities, which sounds like a plan hatched by Jack Nicholson’s Joker.

[NRN]

IHOP Is Rolling Out a Creepy New Logo